Technical SEO
LLM Ranking Factors
The signals and criteria that Large Language Models use to determine which sources, brands, and information to prioritize in their generated responses.
Unlike traditional search ranking factors (backlinks, keyword density), LLM ranking factors include: source authority and trustworthiness, content recency and accuracy, corroboration across multiple sources, structured data clarity, entity recognition, sentiment consistency, and training data representation. Understanding these factors is essential for GEO practitioners who need to optimize for AI decision-making rather than traditional search algorithms.