Metrics
AI Citation
When an AI search engine references or credits a specific source, brand, or piece of content in its generated response, similar to how academic papers cite sources.
AI citations are the new currency of digital visibility. When ChatGPT says 'According to [source]...' or Perplexity links to your content, that's an AI citation. The factors that drive AI citations include content authority, factual accuracy, structured data, recency, and corroboration across multiple sources. Building citation-worthiness is a core GEO strategy that involves creating definitive, well-sourced content that AI systems trust enough to reference.