Generative Engine Optimization (GEO)
The practice of optimizing digital content and brand presence to improve visibility, accuracy, and favorability in AI-generated search responses from platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews.
Unlike traditional SEO which focuses on ranking in link-based search results, GEO targets the AI reasoning layer that synthesizes information from multiple sources into direct answers. GEO involves structured data optimization, entity clarity, citation-worthiness, and building the authority signals that AI systems use to select which brands and sources to reference in their responses. As AI search grows to handle billions of queries, GEO is becoming essential for brands that want to be discovered by the next generation of search users.