Metrics
AI Share of Voice
The percentage of AI-generated responses in a given category or topic area that mention, recommend, or cite your brand compared to competitors.
AI Share of Voice is a competitive metric that reveals your brand's position in the AI search landscape. A higher share of voice means AI systems are more likely to mention your brand when users ask relevant questions. Tracking share of voice across different AI platforms (ChatGPT, Claude, Perplexity) reveals where you're strong and where competitors are winning. Increasing AI share of voice is a primary objective of GEO campaigns.