Broworks Case Study
Discover how Broworks, a leading digital services provider, achieved a 450% increase in AI-driven traffic and doubled their conversion rates through strategic Generative Engine Optimization (GEO) implementation within just 6 months.
Executive Summary
Broworks transformed their digital presence across AI-powered search platforms through comprehensive GEO strategies. They significantly increased their visibility in ChatGPT, Perplexity, and Claude, capturing substantial market share in their competitive industry.
Key Results:
- • 450% increase in AI-referred traffic
- • 2.3x improvement in conversion rates
- • 87% reduction in customer acquisition costs
- • $3.2M additional annual revenue attributed to GEO
The Challenge
Despite strong traditional SEO rankings, Broworks was experiencing declining organic traffic growth and increasing competition. Their analytics revealed that potential customers were increasingly using AI assistants for research and purchase decisions, yet Broworks had minimal presence in these AI-generated responses.
The company faced three critical challenges:
- Zero visibility in ChatGPT and Perplexity search results
- Competitors gaining market share through AI channel dominance
- Traditional SEO strategies showing diminishing returns
The Solution
A comprehensive GEO strategy was implemented, tailored to Broworks' unique business model and industry positioning. The approach focused on three core pillars:
1. Content Architecture Optimization
We restructured Broworks' content to align with AI parsing patterns, implementing semantic markup, knowledge graphs, and entity-based content models that AI systems could easily understand and reference.
2. Authority Signal Enhancement
Through strategic citation building and expert positioning, we established Broworks as the primary authority in their niche, ensuring AI models consistently referenced their content for industry queries.
3. Multi-Platform Optimization
We optimized for platform-specific preferences, tailoring content formats for ChatGPT's conversational style, Perplexity's fact-checking emphasis, and Claude's analytical depth.
Implementation Timeline
Month 1-2: Foundation
Conducted comprehensive GEO audit, implemented technical optimizations, and established baseline metrics.
Month 3-4: Content Transformation
Restructured 200+ pages for AI comprehension, created 50 new authority pieces, and implemented structured data markup.
Month 5-6: Scaling & Optimization
Expanded optimization to new content verticals, refined platform-specific strategies, and accelerated citation building.
Results & Impact
The implementation of GEO strategies delivered transformative results for Broworks, exceeding all projected KPIs and establishing them as the industry leader in AI search visibility.
Increase in AI Traffic
Conversion Rate Improvement
Reduction in CAC
Additional Annual Revenue
Key Takeaways
- ✓Early GEO adoption provides significant competitive advantages as AI search continues to grow
- ✓Platform-specific optimization strategies yield superior results compared to generic approaches
- ✓Investment in GEO delivers measurable ROI through higher conversion rates and lower acquisition costs
- ✓Comprehensive content restructuring is essential for AI comprehension and citation